Henderson State Athletics has announced a partnership with Influxer to produce co-branded Name, Image, and Likeness (NIL) apparel for Reddie student-athletes

By DAVID SALLEY | HSU Sports Network

Influxer is an officially licensed NIL vendor that creates co-branded apparel customized with players’ names and numbers. The company will host a complete NIL merchandise store online for all Reddie student-athletes who choose to participate, featuring webpages for each player that house their personalized gear for sale.

The Reddies are the first school in the state of Arkansas and the first Great American Conference institution to use Influxer’s services to benefit student-athletes in the NIL space.

“We are extremely excited to partner with Influxer and give our Reddie student-athletes an opportunity to maximize their potential in the rapidly-changing world of NIL,” Director of Athletics Shawn Jones said. “NIL has become a huge part of college athletics and this partnership provides our student-athletes an avenue to benefit from their name, image, and likeness in a way that is practical and easy to participate in. Our belief is that Influxer serves as a strong first step for Reddie Athletics into the waters of NIL and can enhance our student-athletes’ overall experience at Henderson State.”

In addition to creating the online store that houses NIL gear, the Influxer team oversees all fulfillment and customer service, while collaborating directly with Henderson State Athletics and its student-athletes on creative elements and marketing. Influxer is currently partnered with over 80 universities that range from NCAA Division I institutions to NAIA schools.