MARSHALL, Minnesota – Yelloh, a company known until 2022 as Schwan’s, announced Monday, September 23, 2024 that it will cease all operations in November 2024, closing out a 72-year history as a pioneer in the food home-delivery market.
Schwan’s delivery trucks were once a common sight in South Arkansas.
Founded in Marshall, Minnesota, the company grew to a nationwide frozen food delivery leader with the country’s largest fleet of freezer trucks. Since its founding in 1952, Yelloh made high-quality frozen meals, foods, treats, and ice cream accessible to American homes by delivering products to neighborhood doorsteps with its fleet of iconic yellow trucks.
“It’s with heavy hearts that we made the difficult decision to cease operations of Yelloh,” said CEO Bernardo Santana. “We are thankful to our many loyal customers and hard-working employees for everything they have done to support us. I am deeply grateful for our employees’ tireless and bold efforts, and our customers’ dedication. It has been our utmost pleasure and honor to serve our customers their favorite meals and frozen treats.”
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